Please update your flash player and enable javascript to enjoy this video.
SERIL is the culmination of a vision to create a luxury accessories brand that merges upscale global street style and culture w/ the highest grade materials and production. As a high-end label of fine leather goods for the,
"Stealth Wealth" market,
SERIL's overall aesthetic embodies a
"Tough Chic" glamour that has become evocative of a luxury L.A. lifestyle.
Read More
SERIL provides progressive luxury accessories that appeal to the "Stealth Wealth" consumer – individuals who can afford it, but aren't necessarily into flash, obvious logos or status symbols. The pieces in the SERIL collection are modern and the styling is minimal, yet they retain a strong edge.
SERIL's "Tough Chic" glamour is widely recognized by trendsetters including actress Angelina Jolie who carried the "Knockout" clutch to a recent film premiere and the curators of the Costume Institute of The Metropolitan Museum of Art who requested "Knockout" for their permanent collection. SERIL is available in the finest boutiques in the U.S. and abroad.